RealFur Is Back: The Rise of Fur Through Social Media and Industry Trends

The fur industry is exploding. During the last decade, global fur sales increased 70%. According to Business of Fashion, the fur market is worth more than $40 billion a year, employing over one million furriers, retailers, and farmers. With such dizzying numbers, it is hard to ignore fur’s impact in fashion.

A surprising group is taking notice online: millennials. Despite growing up during dramatic red-painting protestors, fur is becoming an accepted and celebrated fashion piece. It began to enter the repertoire of fashion designers again in the 2000’s. Alexander McQueen, Dolce & Gabbana, and Michael Kors, among many others, introduced a new generation to fur.

Seeing the resurgence of fur on the cat-walks of New York and Paris drives the new trend of fur appreciation. Currently, there are more than 45,000 posts with the hashtag “RealFur” on Instagram. This same hashtag also trends on Facebook and Twitter with hundreds of posts and selfies.

Instagram accounts like FURS.com, WeLoveFurs.com, and ladyfur are influencing the fashion scene, making fur more accessible to the younger masses.

Popular fur devotee, Louise Tsang, a self-described “fur and handbag addict,” has harnessed her social media following to launch her new blog and share her love.

“Wearing real fur is a very personal thing,” Louise told DailyMail. “It expresses one’s feelings in terms of an individual’s sense of style and their outlook on fashion.

Real fur also expresses an aura of elegance, style, sexiness and femininity. When you actually put on a real fur piece, the first thing you notice is that the experience is very sensual. Just the sleek grazing of the fur on your skin gives you a very sensational feeling.”

Despite a large following of mostly positive fans, Louise was not immune to some negative feedback:

“A while back I posted a picture on Instagram of a super cute poncho in rabbit fur and one account holder made very negative comments about it.

I found it very offensive, that another individual is trying to force their opinions and beliefs onto me. The way I see fur is something luxurious, precious and beautifully elegant. It is a forever piece that every individual takes good care of. ”

Technology adds another development to fur trends. For the first time, it can be blended with other materials like wool or silk. This make a lighter garment which is more attractive to customers in warmer climates that still want a luxe look. Business of Fashion reports that there 400 fur retailers in the United Arab Emirates city of Dubai, where summers can reach over 100° Fahrenheit.

Mark Oaten, CEO of the International Fur Trade Federation says fur trends are growing because the industry has taken a step back to see the big picture:

“People in the fur industry realized, unless we learn how to dye our product, unless we learn how to make our products more flexible and lighter, we’re going to end up in a situation where you only ever sell fur coats once a decade to somebody who needs to keep warm.”

Another popular Instagram account, Fur_Heart, supports fur fashion by posting followers’ selfies.

How Fashion Blogs Can Be Helpful in Enhancing Your Personality

Wherever you live and whatever your tastes in fashion and clothing, going online and doing research into different trends and whether they will suit you or not can be very beneficial. Here is how fashion blogs can be helpful in enhancing your personality, whether you already have a defined style or are looking to develop one.

First of all, fashion blogs can serve as a source of inspiration, helping you understand your tastes better so that you can then go on to choose clothes that are suitable for you and that match your personality. There are many blogs out there offering examples of different clothing styles and tastes, and you should easily be able to find a few that you like out of thousands.

The best way to search for these types of blogs is to browse websites such as Instagram or Pinterest, as there are plenty of photos on here from fashion bloggers around the world, and you are sure to be able to find some styles and blogs that you like just through simple browsing.

Often you can become inspired by some of the simple and complex looks that are shared online, and can draw ideas from them to adapt your own wardrobe to. You can simply browse the colours and styles that appeal to you, or actually go out and purchase the garments that are being modelled by the fashion bloggers in question.

Another reason fashion blogs can be helpful in enhancing your personality is that they can also urge you to share your own ideas about style and discuss them with the wider community of fashion fans around the world. Not only can fashion fans draw inspiration from bloggers, but they can also inspire others too.

Many people who get into blogging about fashion and beauty aim to share their tips and advice, and also to inspire others. This does not mean that you have to be a blogger to do this however, and many famous bloggers urge their fans and followers to share their own options too. This will help you refine your tastes, and also enhance your personality.

Another reason why online fashion blogs can help you enhance your personality is that it helps you build strong bonds with others in the online community, in addition to the benefits that you get from sharing ideas with them.

For many bloggers, their fans and followers are like family and friends to them, and this real sense of community can be really confidence building.Many people find that they can forge friendships with people from the other side of the world, sharing interests and tastes that no one in their local community does.

Improved sense of community, a deeper understanding of personal style and the opportunity to inspire and tell others are just some of the personality enhancing benefits of following and interacting with fashion blogs online.

All of this starts with simply finding a few blogs that appeal to you via Google or sites such as Instagram, and you can get started discovering a new and exciting side to yourself. Style plays an important part in showing who we are the world, so if you are looking to change up or define your reputation, following great fashion blogs can be an excellent idea.